2tsp, the name of the bakery, is developed with the idea that a slice of cake contains just 2 teaspoons of sugar for just the right amount of sweetness. In line with this idea, we crafted a brand story LESS IS SWEET & OTHER TALES OF WISDOM, and creat
Content pillars help 2tsp keep its focus on content that tells a consistent brand story.
The LESS IS SWEET & OTHER TALES OF WISDOM storylines gives us a platform to invite our audience to appreciate 2tsp for more than cakes. The wisdom and philosophies shared in the bakery literally shape that taste of our cakes—we leverage these insight
As Instagram is a very visual medium, we recommend grid posts and carousel posts to showcase 2tsp cakes in a big way.
Our competitive audit shows that behind-the-scenes content is highly engaging but rare. We recommend 2tsp to not only focus on such content, but also to differentiate from competitors by showing baking techniques. It comes across more transparent, mo
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