Through brand stories, product stories and look tutorials, we redefined subtle makeup as the new bold to position NARS in way that resonates with the Singapore market.
As part of the campaign, we recommend that NARS give away makeup that helps the Singapore user achieve understated boldness. Surprise giveaways were identified as one of the most important drivers of engagement for NARS on Facebook, based on our comp
In line with BOLD IS IN THE DETAILS, we collaborate influencers who exemplify understated boldness with their quiet yet fierce confidence.
Our competitive audits show that social content in support of social causes are highly engaging. We recommend NARS to bring its Beauty of Change (a platform dedicated to serving the underserved) to the fore in Singapore.
Market research indicates that older demographics on Facebook respond more positively to brand and product content, while influencers have a greater impact on the target audience on Instagram. Although TikTok users are primarily younger, this group i
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